Industry Executive Pushes for Transparent Trading Amid Broker-Trader Disconnect

A fintech leader is calling for a major shift in the brokerage industry, highlighting a growing disconnect between brokers and traders. The article critiques hidden costs, misleading zero-commission claims, and profit models that benefit when traders lose. Advocating for a transparent, zero-markup model, the vision is to realign broker incentives with trader success—restoring trust and fairness in retail trading.