Ecommerce platforms have made it cost-efficient and easier than ever to set up your own online store. The Magento ecommerce platform has been the leading choice of retailers all over the world.
In recent years, Magento went through a lot of changes to become one of the most commonly used platforms on the market. Other platforms that follow close behind are BigCommerce, Shopify, Salesforce, and Woocomerce.
The Pros of a Magento ecommerce platform
Magento came out as one of the most robust, flexible, user-friendly, and scalable platforms in the ecommerce market. It offers an extensive range of powerful tools for developing and running your online store. Let’s talk about the advantages of Magento ecommerce platform in detail.
Feature-rich
Magento offers an abundance of out-of-the-box features to operate your business, such as multiple stores, numerous locations, different languages, product types (simple, configurable, virtual, grouped, bundle, downloadable), color swatches. Since Magento 2.3’s release, it also supports multiple warehouses, various price tags, and a wide range of currencies.
Compare Magento with Shopify, Woocommerce, or any other ecommerce platform. Magento stands out with its variety of features. Magento Commerce offers powerful options when it comes to marketing, user loyalty, user experience, and business efficiency.
Optimal scalability
Magento is fully scalable, so whether you’re selling 100 items or 1,000,000, Magento can deal with it effortlessly.
In fact, Magento can support up to approximately 500,000 products and thousands of transactions per hour. It’s a prominent benefit because you can scale smoothly in the background with no interference involved.
The Cons of a Magento ecommerce platform
Among its many advantages, we need to consider some weaknesses before using Magento as an ecommerce platform.
High cost
Magento is a very expensive solution (compared to Shopify, for instance). Magento license costs are usually based on a store’s revenue through the platform. Magento Commerce Cloud licensing begins at $2,000 per month or on-premise begins at $22,000 per year.
Even though Magento Open Source is free of charge, it requires support that includes updates, custom development, and integrations. You also need to pay for off-the-shelf extensions for developer’s work building those extensions. Magento developers usually charge more than regular PHP web developers.
Require excellent development skills
Magento is a complex platform, with over 20,000 files and 200 database tables that not all developers will know how to manage. It can be difficult for beginners with the lack of or no technical skills to build an ecommerce store on Magento.
Even skillful and qualified Magento developers who have experience with the core software need time to learn how to set up and run Magento at its full potential.
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