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Piush Gupta

Building the future of AI uses

Location Dubai Joined Joined on  Personal website https://kbie.ai/
AI Can't Cite a Company It Can't Identify

AI Can't Cite a Company It Can't Identify

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3 min read
40% of Marketers Have Pulled Ads Because of AI. The Other 60% Just Haven't Yet.

40% of Marketers Have Pulled Ads Because of AI. The Other 60% Just Haven't Yet.

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3 min read
Nobody Approved It. Nobody Noticed. Your Brand Went Off-Script Anyway.

Nobody Approved It. Nobody Noticed. Your Brand Went Off-Script Anyway.

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3 min read
Your Next Buyer Will Meet a Paragraph an AI Wrote About You

Your Next Buyer Will Meet a Paragraph an AI Wrote About You

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3 min read
You Can Make a Hundred Ads Before Lunch. Legal Still Needs Four Days.

You Can Make a Hundred Ads Before Lunch. Legal Still Needs Four Days.

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2 min read
Only 6% of Marketers Think Their AI Safeguards Are Enough. The Other 94% Are Right.

Only 6% of Marketers Think Their AI Safeguards Are Enough. The Other 94% Are Right.

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3 min read
Shadow AI Doesn't Look Like a Breach. It Looks Like Slightly-Wrong Copy.

Shadow AI Doesn't Look Like a Breach. It Looks Like Slightly-Wrong Copy.

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3 min read
Marketing Doesn't Have a Production Problem Anymore. It Has an Approval Problem.

Marketing Doesn't Have a Production Problem Anymore. It Has an Approval Problem.

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3 min read
Your Homepage Isn't the Front Door Anymore

Your Homepage Isn't the Front Door Anymore

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2 min read
Everyone Solved AI Adoption. Almost No One Has Solved AI Control.

Everyone Solved AI Adoption. Almost No One Has Solved AI Control.

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2 min read
Your Brand Has a Thousand Ghostwriters Now — and None of Them Read the Guidelines

Your Brand Has a Thousand Ghostwriters Now — and None of Them Read the Guidelines

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2 min read
AI Made Content Free. Approval Became the New Bottleneck.

AI Made Content Free. Approval Became the New Bottleneck.

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2 min read
Ask ChatGPT to Describe Your Company. You Probably Won't Like the Answer.

Ask ChatGPT to Describe Your Company. You Probably Won't Like the Answer.

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2 min read
70% of Marketing Teams Have Already Had an AI Brand Incident. Here's What They Have in Common.

70% of Marketing Teams Have Already Had an AI Brand Incident. Here's What They Have in Common.

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2 min read
The 2026 Blindspot: Your Brand Is Quietly Going Off-Script

The 2026 Blindspot: Your Brand Is Quietly Going Off-Script

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2 min read
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