Motion graphics animation is a modernistic way of storytelling to the potential audience. It’s an indispensable communicating tool that engages the viewers on various social media and helps the brand to reach more beneficiaries.
It attracts the attention of the audience and enthralls them with enticing animated graphics. Furthermore, the graphics design evokes a sophisticated feel to the brand.
The outstanding feature of motion graphics is that it can be fused with two or more animation techniques such as live-action video, or 2D or 3D or whiteboard animation.
Ultimately, it showcases a multicolored, awe-striking visual treat to the prospective audience. Are you striving hard to build your brands? If you’re on this list, the simplest way to build your audience is to make a stunning motion graphics animation. Curious to know the magic process behind it? Keep reading to know the process behind it.
Step 1.Creative story
Storyline will play a vital role in making graphics animation. Motion graphics animation involves text as a major component. Before creating a story, the animator gathers information on the objectives of the animation such as the target audience, what message to be conveyed, how effectively can create an emotional impact on the audience. This, in turn, aids the designers to generate a customized animation for targeting specialized zone people.
Moreover, the other spectacular advantage of motion graphics animation, story can be delivered in various ways. For developing the brands, animated text is used as a crucial component. For fun concepts, the images with voiceover will be the perfect choice. Furthermore, listicles and other data reports can also be demonstrated easily to the prospective audience with eye-catching visuals.
So, select the style of animation according to the analysis on audience. Convey the story in a simple, clear way that can easily interact with the target people.
Step 2.Script
In the next step, the story is put into words. Writing a script aids to find any errors in the story. Besides, describing every scene in words presents a spectacular detailing work for the shot. Eventually, it helps in designing and drafting the setting, characters, background etc.
Furthermore, it refines the time frame of animation as every scene described in the words. Making every shot with a particularised description can estimate the duration of the animation movie. One of the exclusive features of motion graphics animation leverage on both audio and visuals. Some creative animators replace the words with captivating visuals.
key points to take away if you intend to write a script:
Emphasize the goals/messages to convey within a short span.
The video content must be precise
Deliver data visuals for stats, facts instead of text.
The duration of the animation to be short.
Ensure the script and shots are engaging.
After writing a script, analyze and review it with the production team.
Can you guess the next step? Yes, visualizing the story on the storyboard!
Step 3:Story board
Visualizing the script is one of the essential steps in composing motion graphics animation. Storyboard offers the sequential order of scenes in digital images. Storyboard aids the animators to scrutinize and spot any errors in shots, background settings, etc.
Recreate the scene if it’s not relevant to the story. Setting up shot by shot with detailed description such as character, background, assigned materials for every character, object, etc.
Motion graphics animation mostly incorporates text and images. Animators sketch the storyboard with color psychology. If conveying a story with positive impact, be wary of text color, background color, and font sizes of the text. Designers wisely select a color as per the feel of the concept.
Furthermore, for stats and facts, grey is the best choice to highlight the general data. Motion graphics animations are colorful, appealing with mind-boggling visuals. Since the color details and background designs are mentioned in the storyboard that turns the animator’s job easier.
Step 4: Design and Animate
Create the designs as per the storyboard and finalize with the production team. There are several free graphic design software to frame the concepts. Zbrush, Adobe Photoshop, Canva, Inkscape, etc. are the free software for graphics design.
Finally, to animate the graphic design. Animators choose the animation style based on the need of concept and design. Edit the images with perfect music and sound effects. Additionally, timing plays a crucial role at this stage. Designing the scenes with the perfect time of music and sound effects produces awe-inspiring visuals.
Ultimately, a jaw-dropping motion graphics animation is ready to share with the world.
Build your brand with mind-boggling motion graphics animation.
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