It also works for personal use. You might have a family outing. You have the family emails but not everyone is on one platform. Being able to send an email out with a private link to your event where you can have info and discussion all without having them ever make an account is really nice.
That would remove a lot of friction and makes a lot of sense, especially for people that aren't on Facebook. I suggest checking the eVite flow, they do something like that (not requiring log in) for RSVPs. Good luck :)
Oh cool thanks!
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