Being specific demonstrates that you are sure of yourself and helps people find your services on both Upwork and Fiverr.
Michael C. Clark, The Freelancer's Playbook (Secret 2: Creating a "Client-Magnet" Profile)
A beginner can apply this to the profile headline. Instead of a broad title such as "Writer," state who you help and what changes for them, for example "SEO Blog Writer Helping Businesses Rank Higher on Google." Clients often skim, so a clear and focused headline tells them quickly whether you fit their job, and it also helps your profile appear when they search.
The picture version of this tip, with AI-generated artwork, is on my Bluesky account.
The Freelancer's Playbook is free to read with Kindle Unlimited.
I wrote the book mentioned here. Disclosure: this article was drafted with AI assistance.
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