When you optimise your gig, you're not trying to fool the system; you're just making it easier for people to find and click on your service.
Michael C. Clark, The Freelancer's Playbook (Secret 4: Optimizing Your Gig for Clicks (Fiverr))
On Fiverr, a beginner can start by typing a service such as "logo design" into the search bar and reading the suggestions that appear. Use those common search terms in the gig title, description, and tags, with the most important words first. Write in natural language instead of packing in keywords, and keep the description short and focused on how the service helps the client.
The picture version of this tip, with AI-generated artwork, is on my Bluesky account.
The Freelancer's Playbook is free to read with Kindle Unlimited.
I wrote the book mentioned here. Disclosure: this article was drafted with AI assistance.
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