Look for holes in the market, including services that are in high demand but don't have many high-quality vendors.
Michael C. Clark, The Freelancer's Playbook (Secret 1: Choosing Your High-Demand Service)
A beginner can use this tip in three steps. First, search Fiverr or Upwork for a service you could offer and note how many people already sell it. Second, read the titles, descriptions, and prices of the most popular listings. Third, look for a service that clients often ask for but that few sellers present well. That gap is a clearer starting point than a crowded category.
The picture version of this tip, with AI-generated artwork, is on my Bluesky account.
The Freelancer's Playbook is free to read with Kindle Unlimited.
I wrote the book mentioned here. Disclosure: this article was drafted with AI assistance.
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