Josh Spector runs the For The Interested newsletter and helps clients use social media and newsletters to grow and activate audiences.
One of the strategies he shared that helped himΒ get to 25,000 email subscribers was to send a weekly βHereβs what you missedβ¦β follow-up email to subscribers who did not open his initial newsletter.
Here is what this is about:
"Your newsletter can only grow if your subscribers actually read it.
My newsletter is initially sent on Sunday mornings, and then on Friday afternoons I re-send it to people who didnβt open it yet with a subject line that says, βHereβs what you missedβ¦β
That secondary version contains the same newsletter, but with a brief intro paragraph added to explain Iβm re-sending it in case it got lost in their inbox."
The Results
- These follow-up emails lead to aboutΒ 25% more open rates
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