Today’s Key Decision: Reworking the LP Structure
I originally had a rough LP structure mapped out by Day 2, but after sitting with it, I realized it wasn’t strong enough.
So today, I took a step back to revisit:
Step 1: Project Purpose
Step 4: LP Wireframe (HTML Mockup)
This meant rewriting my objectives and redefining how each section connects to user intent. It was a difficult but necessary reset.
The new flow feels much more aligned with the story I want the page to tell.
Step 4.5: Information architecture & content prioritization
This step ended up being naturally integrated into Step 4 during the restructuring. With that handled, I moved on to Step 5.
Step 5: Copywriting
I wrote all core copy for the new layout. Headlines, subheads, and body content.
To make the tone feel more rooted in the region, I experimented with adding local dialect terms from the farming area. It’s subtle, but I think it adds a sense of personality and authenticity.
Compared to my initial draft, this version feels more alive, more honest, more me. That’s always a good sign.
Reflections
- Rewriting structure mid-way costs time and I was lucky this was a personal project.
- If this were a real client project with a tight deadline, the reset would’ve been dangerous.
- I’m reminded how critical it is to lock purpose and user goals before building layout.
- Also the more I write and build for this farm, the more affection I feel for them.
That’s the magic of creative work. It turns research into care.
Next Step
Step 6: Design (desktop/mobile)
Let’s keep building!
Date: June 12, 2025
tags: portfolio,,webdev,,copywriting,,ux,,learning
Top comments (1)
Some comments may only be visible to logged-in visitors. Sign in to view all comments.