AI agents now pull structured data directly from your site to answer user questions, bypassing traditional search results entirely. Get the properties wrong and you are invisible to ChatGPT, Perplexity, and Google AI Overviews. This guide tells marketers and SEO leads exactly which schema properties move the needle, which ones waste implementation time, and what Faro checks to catch the gaps before they cost you traffic.
This article was originally published on byfaro.ai/blog/structured-data-for-ai-the-properties-that-actually-matter. Read the full guide there — it includes step-by-step examples and Faro audit tool links.
What you'll learn
This guide covers the full picture on structured data for ai: the properties that actually matter, including:
- Why this matters for AI agent discoverability
- What to check on your own site
- The specific fixes that move your score
Faro audits whether AI agents can find, understand, and act on your business — like GTMetrix but for AI discoverability. Free scan at byfaro.ai.
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