Strategy: The "Pain-Point Sniper" Outbound Campaign Targeting Legacy IoT Migration Projects
Stop selling "APIs." Start selling "Legacy System Decommissioning."
Why This Works
Most companies have 5–10 year-old IoT/M2M deployments (Siemens, Schneider, Honeywell, custom PLCs) that are:
- Breaking down (parts no longer available).
- Insecure (unpatched protocols like Modbus RTU, DNP3, IEC 60870).
- Costly to maintain (requiring niche engineers).
Your 93 APIs are not products—they are **escape
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