Strategy: The "Compliance-First" Trojan Horse for Industrial IoT (IIoT)
Do not sell "APIs." Sell regulatory compliance and risk avoidance to mid-market manufacturing and logistics firms. Most of your 93 M2M services likely handle data ingestion, device management, or telemetry. Companies are terrified of non-compliance with emerging IoT regulations (e.g., EU Cyber Resilience Act, NIST IoT Framework, or industry-specific safety standards like ISO 27001 for connected devices).
Specific Execution Steps:
- Pick 3 High-Value, High-Pain Services from your 93 that directly address security, data integrity, or device lifecycle management
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