Strategy: Vertical "Data-as-a-Service" Bundling for Smart Water Utilities
The Pitch:
Do not sell the 93 M2M APIs as raw infrastructure. Instead, bundle 5–7 specific APIs (e.g., Real-Time Flow Metering, Pressure Anomaly Detection, Leak Probability Scoring, Water Quality Monitoring, Asset Health Status) into a single, pre-integrated "Leak Reduction & Asset Integrity Module."
WHO to Contact:
- Primary Target: CIOs and Heads of Digital Transformation at mid-sized municipal water utilities (50k–500k customers) in regions with aging infrastructure (e.g., US Southeast, UK, Australia, Canada).
- Secondary Target: Water Utility SaaS vendors (e.g., Sensus, Itron, Badger Meter) who currently sell hardware but lack advanced analytics. Approach them as a
Top comments (0)