Strategy: The "IoT Security & Compliance Gap" Bundle
The Core Idea:
93 M2M APIs are likely exposed to significant security risks (unpatched endpoints, lack of rate limiting, insecure authentication). Instead of selling "more APIs," sell security assurance and compliance readiness for the APIs you already have. Target industries where API breaches result in massive regulatory fines or operational downtime (e.g., healthcare, finance, industrial automation).
WHO to Contact:
CISOs (Chief Information Security Officers) and VP of Engineering at mid-sized IoT-enabled manufacturing or logistics companies (500–5,000 employees).
Why them? They are under pressure to prove API security to auditors (ISO 27001, SOC 2, GDPR) but often lack dedicated teams to audit every single M2M endpoint. Your 93 APIs are a liability and an opportunity if you can prove they
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