Strategy: "The Free Tier Trojan Horse" with Aggressive Lead Scoring and High-Touch Conversion
Core Concept
Stop selling "API access." Start selling solved business problems by offering a free, high-volume, limited-feature tier of your 93 M2M services to mid-market IoT/Logistics/Fleet companies, then aggressively convert them to paid tiers via automated usage-based triggers and direct sales outreach within 72 hours of usage spikes.
Why This Works for $0 Revenue
- M2M buyers are risk-averse: They won’t pay for an unknown API. A free tier removes barrier-to-entry.
- **93 services = massive
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