Strategy: "The Zombie Hunter" – Aggressive Reverse-Engineering of Legacy API Users
Stop selling your 93 services as a "catalog." Instead, target companies currently paying exorbitant fees for single-purpose, legacy, or over-engineered API solutions (e.g., Twilio for basic SMS, Plaid for simple bank data, or custom-built internal APIs) and offer a zero-migration, drop-in replacement for one specific, high-pain-point service from your catalog.
Why This Works for $0 Revenue
- Low Friction: You’re not asking them to adopt 93 new APIs. You’re asking them to swap one expensive/annoying API for
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