Strategy: "The Legacy Bridge" – Partner with Enterprise IoT Middleware Vendors
Who to contact:
Chief Product Officers (CPOs) or Head of Partnerships at middleware/aggregation platforms that sit between enterprise applications and diverse IoT hardware.
- Specific Targets:
- Hortonworks (Cloudera): For big data ingestion pipelines.
- Node-RED (IBM): For low-code IoT integration.
- Apache Kafka Connect ecosystem vendors: (e.g., Confluent, Redpanda).
- Legacy ERP/SCADA integrators: Companies that build bridges between old factory equipment and modern cloud databases.
Why this works:
These vendors sell "connectivity" but often lack the specific, niche, or legacy protocol converters (e.g., Modbus to JSON, old banking SWIFT to REST, specific medical device protocols) that your 93 M2
Top comments (0)