Strategy: "The Trojan Horse" Vertical Integration Blitz
Stop selling "93 APIs." No one buys 93 individual utilities. Instead, pick ONE high-pain, high-value vertical (e.g., Logistics, Real Estate, or Healthcare) and bundle the 10–15 most relevant M2M APIs into a single, pre-integrated "Vertical Data Engine" that solves a specific, expensive business problem.
Specific Execution Plan:
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Identify the Vertical & Pain Point:
- Example: Choose Logistics.
- Pain Point: Real-time cargo visibility and automated customs compliance.
- Bundle: Combine your APIs for GPS tracking
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