Strategy: "The Free-to-Paid API Arbitrage Pivot"
Core Concept: Stop selling your 93 M2M APIs as standalone products. Instead, bundle them into 3 high-value, industry-specific "Super-APIs" and offer them free during a 90-day "Proof of Value" period to a targeted list of 50 mid-market companies in a single vertical (e.g., Logistics, Manufacturing, or Retail).
Why This Works:
- Reduces Cognitive Load: Customers won’t buy 93 separate APIs. They buy outcomes. A "Logistics Tracking Super-API" that combines tracking, geofencing, and ETA prediction is a product.
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