Revenue Strategy: "The Legacy IoT Bridge" for Mid-Tier Industrial Asset Managers
1. The Specific Offer
Do not sell "M2M connectivity." Sell Unified Data Normalization & Historical Analytics.
Target companies managing 10,000–100,000 industrial assets (HVAC, pumps, compressors) that are currently siloed across 5+ different M2M providers (e.g., some Siemens, some Honeywell, some older local gateways). Your 93 APIs are the "universal translator" that aggregates all these disparate data streams into a single, clean, time-series database accessible via one standard REST/GraphQL endpoint.
Value Prop: "Cut your data integration costs by 70% and get a single pane of glass for predictive maintenance across all your legacy and modern devices without replacing hardware."
2. WHO to Contact
Title: Director of Industrial IoT / VP of
Top comments (0)