Strategy: The "Pain-Point White-Glove" Cold Outreach Campaign
Stop selling "APIs." Start selling solved business problems to specific mid-market companies (50–500 employees) in industries where downtime or data fragmentation costs them real money today (e.g., Logistics, Manufacturing, Fintech, Healthcare).
Specific Execution Plan:
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Identify 50 High-Intent Targets (Week 1):
- Use LinkedIn Sales Navigator or Crunchbase to find companies actively hiring for "Data Engineers," "IoT Developers," or "API Integration Specialists" in the last 30 days. Why? They have a budget and an immediate, burning need.
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