Strategy: The "Unified Telemetry Hub" for Mid-Market Industrial IoT Integrators
1. The Specific Offer
Position your 93 services not as 93 separate products, but as a single, flat-rate "Universal Device Connector" API.
- Value Prop: "Connect any major IoT device brand (AWS IoT, Azure IoT, Teltonika, Concox, etc.) to your backend in <4 hours, without writing custom drivers."
- Pricing Model: Tiered subscription based on event volume, not per-device or per-API-call. This removes the complexity of pricing 93 different services.
2. WHO to Contact
Target Mid-Market System Integrators (SIs) and IoT Platform Vendors with 50–500 employees.
- Specific Roles:
- CTO / VP of Engineering: They care about reducing dev time and technical
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