Strategy: Vertical Integration via "Pre-Integrated" IoT Platforms
Stop selling your 93 APIs to individual app developers (long sales cycle, low volume). Instead, sell one bundled, pre-integrated connector to major IoT Platform providers (like AWS IoT Core, Azure IoT Hub, or Siemens MindSphere) that lack specific industrial protocol support.
WHO to contact:
Director of Partner Ecosystems / Head of Marketplace at AWS IoT or Azure IoT.
(Why them? They have massive developer bases but struggle with niche industrial protocols. Your 93 APIs likely cover specific protocols (e.g., Modbus, OPC-UA, LoRaWAN, Zigbee) that they don’t natively support. You become their "plug-and-play" solution for those gaps.)
HOW to reach them (Actionable Steps):
- Identify the Gap: Pick your 3 most valuable APIs (e.g., if you
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