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Roy Kim
Roy Kim

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Vertical AI over generic tools: a quick observation from real estate tech

Over the past year, I’ve noticed a shift in how AI products are being designed: instead of building broad “do-everything” generators, more teams are focusing on tightly scoped, vertical-specific workflows.

A recent example I came across in the real estate space uses AI to turn semi-structured listing data—descriptions, photos, and property attributes—into short-form marketing videos. What’s interesting from an engineering perspective isn’t the video output itself, but the underlying approach: domain-aware data extraction, reusable branding templates, and a constrained generation pipeline that reduces user input while keeping results consistent.

This kind of design highlights an important trade-off in AI tooling. By narrowing the problem space and encoding industry assumptions upfront, vertical AI tools can often deliver a smoother UX and more predictable output than generic models.

Curious to see how far this verticalization trend will go, especially in other industries with structured content and repetitive workflows.

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