Global eCommerce is growing at an unprecedented pace. In 2017 it reached around $2.3 trillion and is expected to hit $4.5 trillion in 2021, says a report.
With more people getting inclined to online shopping these days, the eCommerce industry is on the rise. This has increased the competition among the various e-commerce development companies NOW more than ever before. Thus,it is important that you choose the right strategy to build an eCommerce app.
In 2018, U.S. online retail sales of physical goods amounted to 501 billion US dollars and are projected to surpass 740 billion US dollars in 2023, says a report by Statista.
In order to achieve eCommerce success, you need to draw the right scheme and work on marketing strategies. Also, knowing your end users is very important to increase customer engagement. In this blog, I have discussed the ways to know how to create an eCommerce app. Let’s read these in detail.
5 Ways to Build an eCommerce App!
For making a successful eCommerce app, you need a certain kind of drive and the right direction. In order to outperform your competitors in the eCommerce space, you will have to add extra charisma to your app and give your products a magical allure and charm.
“Always deliver more than expected”, said Larry Page, the co-founder of Google.
Before I tell you about how to build an eCommerce app, it's important that you deliver quality services/products to your customers and pay attention to every detail of your online store. Discussed below are the ways for building an eCommerce app.
Render a Personalized Buying Experience!
By rendering a personalized customer experience to your customers, you can boost the success of your eCommerce app. Understanding the choices of your customers is one way by which you can tell users that you care for them. Analyzing the shopping patterns lets you render what exactly your customer wants. This helps in increasing customer engagement and alluring more users to your eCommerce app.
Stats show that 80% of shoppers are more likely to buy from a company that offers a personalized experience".
So, it is important for the e-commerce development companies to know their customers’ behavior and render a personalized experience through features like prices, product descriptions, and offerings to their location. Doing this would surely help companies in achieving e-commerce success.You can hire an eCommerce developer to build an enticing app for your business needs.
Keep an eye on Social Media Trends!
No wonder social media helps companies in boosting the online presence. Social Media Trends allows you to keep a check on your eCommerce success. So, it's important for the eCommerce companies to chalk out the apt marketing strategy based on the insights drawn from the social media trends.
Businesses today understand how important social platforms are for their eCommerce success. With the increasing popularity of social media trends, the role they play in alluring customers is on the rise too, so says the stats listed here,
-87% of e-commerce shoppers believe social media helps them make a shopping decision.
-1 in 4 business owners is selling through Facebook.
-40% of merchants use social media to generate sales.
-30% of consumers say they would make purchases directly through social media platforms.
Create an enticing UI/UX Design!
The design of any eCommerce app is the business’ identity for your target audience. So, while looking for ways to know how to make an eCommerce app, it is important that you render an appealing design to your app by using attractive color schemes, appealing visuals, and smooth transitions for your customers from one page to another because failing to attract users is a failure of your app,
“People ignore design that ignores people”,- said Frank Chimero.
Apply and use the latest branding techniques to stay connected with the end-users. To build an eCommerce app, it's important that you pay attention to the logo of your business. It should have a clear and impressive design as it represents the image of your brand.
If you want to hire a software team for creating an eCommerce app for your business, then reading this will surely help.
Embed Multiple Payment Options!
Let me unveil the next secret of how to build an eCommerce app. So here you go. Online payment options play a crucial role in the success of your eCommerce app. It is important that you provide multiple payment options for your customers so that they can easily make the purchases.
The modes of payment differ from place to place. While some countries prefer to use credit cards for doing the online payments there are some others who prefer digital payment systems like PayPal, Stripe, Dwolla, etc.
While knowing how to create an eCommerce app, it is important that you are familiar with your target audience. So here are some factors that will help you know your target users well and enable you to choose appropriate payment solutions that suit the best to your business needs.
-Know more about the demographics of your audience such as age, income and education level.
-Where does your user live – internationally or locally?
-How do the customers use their devices and their level of connection to the internet?
-How do they access their bank accounts and the mode of payment they use: credit and debit cards.
-Know about the lifestyle of your users.
Have an Easy Checkout Process!
So, what's the next tip in the bucket list for you? If you want to know how to make an eCommerce app, you must have an easy checkout process in your online store. Any kind of difficulty in making the payment is a great put off. It can draw your customers away from your app.
In order to achieve eCommerce success, build an eCommerce app that has an easy and fast checkout process for online shoppers. Your e-commerce payment flow should allow buyers to buy instantly and directly from the page of the product, without redirecting them to another site or landing page.
Keeping your customers to wait for too long can be a huge loss for your business ,as it can drive them to other faster options available for making payments.
The Bottomline
After reading this blog, I am sure you have a clear idea of how to create an eCommerce app. The future of eCommerce will witness a number of smart technologies plunging in. By rendering a personalized experience to your end-users, integrating multiple payment options, having an easy checkout process, promoting your brand on social media platforms and creating an enticing UI/UX design, you can assure the success of your eCommerce app.
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