CPM Calculator

A simple calculator that helps determine CPM (Cost Per Mille) in advertising using total cost and total impressions.
This project is designed for learning, analysis, and planning — not campaign optimization or performance prediction.

What CPM Means

CPM (Cost Per Mille) represents the cost paid for 1,000 ad impressions.
An impression is counted when an ad is displayed, regardless of clicks or conversions.

Formula Used

The calculator applies the standard industry formula:

_CPM = (Total Cost ÷ Total Impressions) × 1000
_
This formula is consistent across most advertising platforms.

What This Tool Does

• Accepts total advertising cost

• Accepts total number of impressions

• Calculates the CPM value
  All calculations run locally in the browser.

What This Tool Does NOT Do

• Does not connect to ad platforms

• Does not use APIs

• Does not access live campaign data

• Does not predict performance

• Does not measure clicks, conversions, or ROI
  The calculator only converts provided inputs into a CPM value.

Accuracy and Limitations

• Calculations are mathematically accurate

• Output is informational only

• CPM alone does not indicate campaign success

• Results should not be treated as financial or marketing advice

Actual campaign outcomes depend on many additional factors.

Common Use Cases

This calculator may be useful for:

• Understanding CPM pricing models

• Comparing advertising costs across campaigns

• Learning how impression-based pricing works

• Educational and planning purposes

Context

CPM is commonly used in:

• Display advertising

• Video advertising

• Brand awareness campaigns

Platforms such as Google Ads use CPM-based models for certain ad formats.

Use the Live Tool

👉 CPM Calculator

License and Usage

You are free to:

• Use

• Modify

• Self-host

• Learn from the code

Attribution is appreciated but not required.

Disclaimer

This project is not affiliated with or endorsed by any advertising platform.

All trademarks belong to their respective owners.