You can't improve on posts that you don't measure. Following a content calendar is an excellent starting point. It keeps you consistent and on track. But, consistency will not necessarily lead to growth. Without measuring the proper metrics, you're merely going through the motions without knowing what's actually working. Social media analytics reveal to you what to improve, where to double down on, and when to shift your approach. That's how you transform consistent effort into impactful results.
A Beginner's Guide to Social Media Analytics
Social media analytics can be simply defined as gathering and evaluating data from your social media channels to learn more about how your audience engages, how your content performs, and how your brand is viewed online. Beyond merely counting likes and followers, it also reveals what is and is not effective as well as areas for optimisation.
You can track metrics like:
- Which posts or campaigns are driving real results.
- Impressions and reach.
- Engagement (likes, comments, and shares).
- Sentiment of the audience (are they responding positively or negatively?)
- Followers growth
Suppose you collaborate with an influencer to promote your new collection. The posts are published, and impressions explode, but was there real engagement? Did it increase brand awareness or drive traffic? Without the proper analytics tool, you'll never know if the collaboration was worth it or not. Social media analytics provide the complete picture: reach, sentiment, conversions, and even what your competitors did in response.
No matter if you’re a small business or a big enterprise, picking the right tool can totally change how you work! So, without further ado, here are the 7 best social media analytics tools in 2025.
7 Social Media Analytics Tools That Every Marketer Should Learn About!
Here are the 7 best tools for social media analytics that you must know about.
1. Locobuzz: Your Go-To Platform for Social Media Intelligence
Do you want a comprehensive social analytics tool that can do more than just monitor data? Then Locobuzz is the answer. Within a single, user-friendly platform, Locobuzz integrates real-time social media analytics, brand monitoring, customer engagement, and sentiment analysis driven by artificial intelligence.
For teams in charge of marketing, public relations, and customer support, it is revolutionary. Locobuzz enables you to monitor all social media platforms in real time as events unfold, whether you're handling a customer problem or a high-stakes campaign. What's the best part, though? Everything is there, actionable, real-time, and organised, waiting for you. These are some of the reasons why Locobuzz is the best social media analytics tool out there.
*Key features: *
- Live analysis of all major social media channels
- Deep AI-based sentiment tracking for in-depth insights
- Competitor benchmarking and brand comparison tools
- Personalizable dashboards with scheduled, automatic reports
- Seamless integration with CRM platforms and marketing workflows
Best For: Brands looking to get a thorough understanding of their audience and overall social perception.
Pricing: Customizable pricing available as per your business needs.
Perfect for: Brands with a large to medium size that need a full-funnel view of social media and customer experience performance.
2. Buffer: Simple and Straightforward
Buffer is a simple, easy-to-use performance tracking and post-scheduling tool. Buffer is aimed at creators, small teams, and solo marketers who want to schedule, post, and keep an eye on their social media content without getting lost in complicated dashboards. Buffer is great if your goal is to stay consistent and track what works.
Take the case of a small café owner who wants to increase their Instagram base. Without an in-house digital marketing team, Buffer assists you in scheduling your posts for the day, seeing which coupons received the most clicks, and finding out what type of images work best.
Key features:
- Post-level metrics (likes, shares, clicks, comments)
- Monitor follower growth, reach, and engagement.
- View best performing hashtags and audience insights.
Best Suitable for: Small agencies or marketers requiring basic analytics and scheduling.
Pricing: Free plan included | Essentials plan starts at $5/month per social channel
Perfect for: Solopreneurs and small businesses looking for basic analytics along with scheduling.
3. HubSpot the Ideal Choice for Marketing Teams
HubSpot is known for having its own CRM and marketing software, but it also has very good social media analytics, particularly if you already use the HubSpot platform. What makes it special is the way that it connects your social data to real business outcomes.
It's not about likes or impressions—HubSpot lets you close the gap between social activity and email signups, conversions, or sales.
If you're doing a campaign to drive product signups or push webinar signups, HubSpot can measure which platforms or posts drove the results—not just the noise. This is most useful for B2B businesses or companies with longer sales cycles.
Key features:
- Social listening functions and granular post engagement metrics.
- Strong analytics to monitor campaign performance and calculate ROI.
- Strong CRM integration for an end-to-end view of the customer journey.
Best Suited for: Companies who wish to swiftly integrate social media analytics into their overall marketing plan are already using HubSpot.
Pricing: As a component of HubSpot. Promotion. Hub. with a Professional Plan starting at $800 per month.
Perfect for: Companies looking to integrate their marketing and social intelligence within the HubSpot ecosystem, encompassing the entire customer funnel.
Want the complete list? Click here to explore the top social media analytics tools.
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