Over the last few years, trademark registration for the position marks has acquired a lot of recognition globally, especially in industries such as fashion, footwear, cosmetics, automobiles and electronics. For such types of businesses, protecting a unique placement helps build consumer trust and prevents competitors from creating confusingly similar products. Thus, to register a position mark is not only about a legal safeguard but also a strategic tool for strengthening brand identity and ensuring long-term market differentiation worldwide.
A position mark is a type of trademark that protects the placement of a symbol, design or logo on a product. Unlike regular trademarks, which cover words, symbols or graphics in general, a position mark specifically secures the unique location of the mark.
For example:
The placement of three stripes on the side of a shoe.
A logo always appears on the left chest side of a t-shirt.
A distinct design consistently placed on a cosmetic product’s cap.
These placements become identifiers of the brand. Customers see the position and instantly connect it to the company. In this sense, a position mark doesn’t just protect a design; it protects the way the design is used to signal brand authenticity.
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