There's an SEO strategy that most SaaS companies overlook: building a public-facing metrics page. Not a dashboard behind a login wall — a publicly accessible page that showcases measurable, meaningful data about your product, your users, or your industry.
These pages attract backlinks, generate social shares, and rank for high-value keywords that your main product pages can't compete for. And they're surprisingly easy to build.
Here's why metrics pages work, what makes them effective, and how to build one for your SaaS.
What a Metrics Page Actually Is
A metrics page is a public webpage that displays quantitative data in a clear, visual format. Examples:
- "State of Remote Work 2026" with statistics about remote work trends
- "Website Performance Benchmarks" showing average load times across industries
- "SaaS Pricing Index" tracking how prices change across categories
- "Email Marketing Stats" showing open rates, click rates by industry
- "Developer Productivity Metrics" tracking code deployment frequency
The page doesn't have to be about your product specifically. It just needs to be relevant to your audience and contain data they find useful.
Why Metrics Pages Work for SEO
1. They Attract Natural Backlinks
Other websites, bloggers, and journalists need data to support their arguments. When they're writing about remote work trends, they need remote work statistics. If your metrics page has those statistics — presented clearly and cited properly — they link to you.
This is the most powerful type of backlink: editorial, contextual, and given freely because your content is genuinely useful as a reference.
2. They Rank for Informational Keywords
Your product landing page targets "transactional" keywords — people looking to buy. But there's a whole layer of "informational" keywords where people are looking for data, statistics, and benchmarks.
"SaaS average churn rate" gets searched by potential customers who aren't ready to buy yet — but who will remember the brand that gave them useful data. These informational keywords are often less competitive than product-focused ones, and they bring in a different (valuable) audience.
3. They Have Long Shelf Life
Unlike blog posts that go stale, a well-maintained metrics page continues attracting traffic for years. Update it annually with fresh data, and it becomes an authoritative reference that accumulates links over time.
4. They Establish Authority
Publishing original data positions your brand as a source of truth in your industry. When people think "who has reliable data about X?", your brand should come up. Metrics pages are how you build that reputation.
What Makes a Good Metrics Page
Not every data page performs well. Here's what separates effective metrics pages from ones that collect dust:
Original or Curated Data
The most linked-to metrics pages contain data that's hard to find elsewhere. This could be:
- Data from your own product (anonymized and aggregated, of course)
- Data you've collected through surveys
- Curated and synthesized data from multiple public sources
- Calculated metrics based on publicly available data
If the data is easily available from five other places, there's no reason for anyone to link to your version.
Clear Visual Presentation
Raw data tables are useful, but visual presentation makes data shareable. Charts, graphs, and infographics get embedded in other articles — with attribution links back to your page.
Keep the visual design clean and focused. One clear chart per data point is better than a cluttered dashboard.
Easy to Cite
Make it frictionless for others to reference your data:
- Include a clear publication date and update schedule
- Provide a "cite this data" section with pre-formatted attribution text
- Use clear headlines and section headers so people can link to specific stats
- Include your domain in the chart itself (subtle branding that travels with screenshots)
Updated Regularly
A metrics page from 2021 with no updates isn't useful in 2026. Plan to refresh your data at least annually. Add a visible "Last updated" date so visitors know the information is current.
How to Build a Metrics Page for Your SaaS
Step 1: Identify What Data You Have
Look at your product and ask: what data do we see that others might find valuable?
- Usage statistics (anonymized)
- Trends in your industry based on your customer base
- Benchmarks from aggregate user data
- Survey results from your community
Even if your product is small, you likely have access to data that's interesting to your niche audience.
Step 2: Choose a Topic with Search Demand
Use keyword research to find topics where people are searching for data:
- "X statistics 2026"
- "X benchmarks"
- "Average X for Y industry"
- "X data report"
These searches indicate clear demand for the kind of content a metrics page provides.
Step 3: Build the Page
Your metrics page needs:
- A clear, keyword-rich title ("2026 [Industry] Benchmarks & Statistics")
- An introduction explaining the data source and methodology
- Visual representations of key metrics
- Context and analysis (don't just show numbers — explain what they mean)
- Clear sourcing and methodology sections
- A call to action (subscribe for updates, explore related content)
Step 4: Promote It
A metrics page doesn't promote itself. Initial promotion strategies:
- Share on social media with key statistics pulled out as standalone insights
- Send to relevant newsletters and industry publications
- Create social media graphics from the data that link back to the full page
- Submit to data directories and resource lists
- Reach out to bloggers and journalists who write about the topic
A Tool for Getting Started
If you want to check how your current pages are performing from an SEO perspective before building out your metrics strategy, I made a free landing page SEO checker that audits your page for common issues and gives you actionable suggestions. It's the kind of tool I wish I had when I was starting out.
The Long Game
Metrics pages aren't a quick win. They take time to build, time to promote, and time to accumulate links. But the compounding effect is real.
A well-maintained metrics page becomes one of your most valuable SEO assets over time — driving consistent organic traffic, earning backlinks without ongoing effort, and positioning your brand as an authority in your space.
Most SaaS companies focus entirely on product pages and blog posts. The metrics page strategy is one of the less crowded approaches to building organic visibility — which is exactly why it works.
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