Web3 isn’t experimental anymore — it’s a functioning digital economy with real users, real products, and serious capital. But the real question for many is:
Who’s actually generating revenue here — and how?
A business strategist working with traditional investors and Web3 builders shared a sharp framework based on research from Solus Group and Simplicity Group.
📊 Metrics That Actually Matter
Instead of chasing hype, the article breaks down the indicators behind truly profitable Web3 protocols:
Revenue – Clear sign of actual demand
Monetization model – Fees, staking, token flows
Market cap – Maturity and investor confidence
User base – Active wallets > vanity stats
Integration – Can it plug into the ecosystem easily?
Transparency – Audited dashboards build trust
Growth over time – Flatlined revenue = red flag
🔗 Full article:
Who's Really Making Money in Web3? Insights From a Business Strategist
🔍 What’s Working Right Now
Here are the standout trends driving real money:
Liquid staking (e.g., Lido — $104M revenue): Yield without lock-up wins.
Multichain support (Chainlink): Vital for cross-chain value flow.
Real-world assets (RWAs): From Ethena to BlackRock, tokenized bonds and funds are already live.
Reliable revenue models: Aave ($91M), Morpho ($38M), Uniswap ($20M+), GMX ($66M) show long-term sustainability.
Infrastructure-first wins: Jupiter ($241M), Phantom, OKX, WhiteBIT make onboarding and usage seamless.
✅ TL;DR for Builders and Investors
The most successful Web3 projects:
Monetize usage, not just hype
Integrate easily across chains
Offer transparency and auditability
Can scale in both bull and bear markets
Web3 is no longer theory — it's infrastructure. If you're still treating it like a side experiment, you're already behind.
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