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Shahibur Rahman
Shahibur Rahman

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How to Set Up On-Page, Local, and Technical SEO for Your Business Website

#seo #localseo #technicalseo #onpageseo

As developers, we often focus on functionality and UX, but optimizing your website for search engines is equally important. A well-implemented SEO strategy ensures your website is discoverable, ranks higher, and reaches your target audience.

In this post, we’ll walk through on-page, local, and technical SEO using a sample company, Tech Solutions Inc., providing IT & cloud solutions in Orlando.

1. On-Page SEO: Optimizing Your Content

On-page SEO ensures search engines understand your page content and relevance.

Key Steps:

  • Title Tag: Critical for rankings and CTR. 
<title>Tech Solutions Inc. | IT & Cloud Services in Orlando</title>
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  • Meta Description: Short and descriptive snippet. 
<meta name="description" content="Tech Solutions Inc. - Trusted IT & Cloud services in Orlando. Microsoft Azure, network infrastructure, virtualization, 24/7 support, and data recovery.">
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  • Keywords & Headings: Use semantic headings and target keywords naturally. 
<h1>IT & Cloud Solutions in Orlando</h1>
<h2>Managed Microsoft Azure Services</h2>
<p>We provide secure cloud migration and management...</p>
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  • Internal Linking: Link related pages to improve crawlability and user navigation.

2. Local SEO: Helping Customers Find You

Local SEO ensures your business is visible for location-based searches, especially important for service-based businesses.

Example: Local Business Schema 

<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "LocalBusiness",
  "name": "Tech Solutions Inc.",
  "image": "https://example.com/logo.png",
  "url": "https://example.com",
  "telephone": "+1-321-123-4567",
  "address": {
    "@type": "PostalAddress",
    "streetAddress": "123 Main Street",
    "addressLocality": "Orlando",
    "addressRegion": "FL",
    "postalCode": "32801",
    "addressCountry": "US"
  },
  "geo": {
    "@type": "GeoCoordinates",
    "latitude": 28.5383,
    "longitude": -81.3792
  },
  "openingHours": "Mo-Fr 09:00-17:00",
  "sameAs": [
    "https://www.facebook.com/TechSolutionsInc",
    "https://twitter.com/TechSolutionsInc"
  ]
}
</script>
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Geo Meta Tags 

<meta name="geo.region" content="US-FL">
<meta name="geo.placename" content="Orlando, FL">
<meta name="geo.position" content="28.5383;-81.3792">
<meta name="ICBM" content="28.5383, -81.3792">
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This improves Google Maps rankings and local search visibility.

3. Technical SEO: Structuring Your Site for Search Engines

Technical SEO ensures crawlability, indexing, and social sharing optimization.

Key Implementations:

  • Canonical URLs: Prevent duplicate content issues. 
<link rel="canonical" href="https://example.com/">
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  • Open Graph & Twitter Cards: Optimize social sharing. 
<meta property="og:title" content="Tech Solutions Inc. | IT & Cloud Services in Orlando">
<meta property="og:description" content="Over 20 years of trusted IT & Cloud services in Orlando. Microsoft Azure, virtualization, network infrastructure, data recovery & 24/7 support.">
<meta property="og:image" content="https://example.com/logo.png">
<meta name="twitter:card" content="summary_large_image">
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  • Structured Data for Services: Highlight your offerings to appear as rich results. 
{
   "@context": "https://schema.org",
   "@type": "Service",
   "serviceType": "Managed IT Services",
   "provider": {
     "@type": "LocalBusiness",
     "name": "Tech Solutions Inc."
   }
}
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  • Mobile Optimization & Page Speed: Use responsive design and optimize images for fast loading.

4. Bringing It Together

By combining on-page, local, and technical SEO, your website will:

  • Rank higher for relevant keywords
  • Appear in local searches and Google Maps
  • Display rich results on search engines and social media

For instance, a local search for “IT services Orlando” will show your business in the organic results, on Google Maps, and as a rich social card.

5. Pro Tips for Developers

  • Use JSON-LD for structured data rather than microdata—it’s easier to implement and maintain.
  • Validate your structured data using Google Rich Results Test
  • Monitor local SEO using Google Business Profile Insights.
  • Use lazy loading and optimized images for faster page speed.

Conclusion

Optimizing a website for on-page, local, and technical SEO is essential for visibility, discoverability, and credibility. Developers who implement these strategies can help businesses reach the right audience, attract more customers, and rank higher on Google.

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