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What are Customer Lifetime Value and Churn Rate

Every business relies heavily on the online world. An important part of your job as a business strategist is to keep track of how well your brand performs across all of your digital platforms. Once you have gathered smart metrics and analytics tools, drilled down your users' preferences, and figured out how to satisfy them. Knowing the customer's lifetime value and churn rate is the next step.

There are two critical concepts that will be discussed in this blog-the customer lifetime value (CLV) and the churn rate. You can make better business decisions if you have a deeper understanding of these factors.

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