I manage three short-term rental properties. For two years, I assumed they were all profitable because "money comes in every month."
Then I actually tracked the numbers. Property by property. Month by month.
The result shocked me.
The Setup
I built a spreadsheet to track each property separately:
- Monthly revenue (after Airbnb's service fee)
- Cleaning costs per turnover
- Maintenance and repairs
- Utilities (water, electric, internet, gas)
- Mortgage/rent payment
- Insurance
- Supplies (towels, toiletries, etc.)
What I Found
| Property | Monthly Revenue | Monthly Costs | Net Profit | Occupancy |
|---|---|---|---|---|
| Downtown Loft | $4,200 | $2,800 | $1,400 | 82% |
| Beach House | $3,100 | $1,900 | $1,200 | 71% |
| Mountain Cabin | $1,100 | $1,053 | $47 | 48% |
My Mountain Cabin — the one I was most emotionally attached to — was making $47/month. Less than a Netflix subscription.
After accounting for the occasional major repair, it was actually negative over a 12-month period.
The Metrics That Actually Matter
Revenue alone tells you nothing. Here's what to track:
1. Net Operating Income (NOI)
NOI = Annual Revenue - Annual Operating Expenses
Does NOT include mortgage. This tells you if the property itself makes money.
2. Cap Rate
Cap Rate = NOI / Property Value × 100
Anything below 4% is underperforming. My cabin was at 1.2%.
3. Cash-on-Cash Return
CoC = Annual Cash Flow / Total Cash Invested × 100
This accounts for your down payment and improvements. Tells you if your money is working hard enough.
4. Occupancy Rate
Below 50%? You have a pricing or listing quality problem.
Above 90%? You might be underpricing.
Sweet spot: 65-80%.
What I Did About the Cabin
Three options:
- Raise prices (risky — already low occupancy)
- Reduce costs (not much room)
- Sell and reinvest in a better market
I chose option 3. Took the equity and put it into a second unit in the downtown area. That new unit now makes $1,800/month.
Track Your Properties Separately
If you manage multiple STR properties, I cannot stress this enough: track each one independently.
The profitable ones mask the losers. You think you're doing great because total revenue is high, but one property might be dragging everything down.
I packaged my tracking spreadsheet into a template: Airbnb Host Profit Dashboard. It tracks up to 10 properties with monthly P&L, occupancy rates, and ROI calculations.
But honestly, even a basic spreadsheet is better than not tracking at all. The important thing is to know your numbers per property.
Do you track your rental properties individually? What metrics do you focus on?
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