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Shreyan Shukla
Shreyan Shukla

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I launched my first SaaS and learned that marketing is way harder than building

So I recently built and launched my first real SaaS product — SaaSRocket — a fully integrated SaaS boilerplate with Supabase, Resend, Cloudinary, Lemon Squeezy, and more. Shipped in 9 days. Sounds cool, right?

Here’s the truth no one tells you:

Building is easy. Marketing is pain.

🚀 What I Learned:

Marketing is harder than building. I always thought if I just shipped, people would come. Spoiler: they didn’t. You have to scream on Reddit, X, Product Hunt, Indie Hackers... and even then, 100+ visitors may convert to 0 buyers.

Mailing lists are goldDon’t skip the waitlist form on your landing page. I didn’t do it until late. Regret.

Solve real painBoilerplates work because they scratch an itch every indie dev has. But if you want to be in the big leagues, solve a real, big, painful problem.

Day 1 sales are rareI expected a miracle on launch day. Nah. Even folks like Marc Lou got 0 sales on day 1 for their early projects.

Don’t just build in public for cloutIt only works if your product is for devs. Otherwise, you’re just performing for the wrong crowd.

📦 About SaaSRocket

If you're a solo founder or indie dev, check it out: https://www.saasrocket.pro

I made it cheap ($50) because every dev deserves good infra without emptying their wallet. And yeah, it’s fully tested, well documented, and built by someone who’s tired of gluing the same 10 services every time.

Cheers to shipping and learning 🚢💻

Top comments (1)

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Alex

marketing is way harder than building

The probability of success != how hard it is. There is no practical difficulty limit in building. However, I can relate to the fact that marketing can be more stressful and also involves other people, introducing different challenges.