Most of us have read the Agile Manifesto — short, sharp, and surprisingly timeless. It gave developers something to rally behind that wasn’t a tool, a process, or a trend, but a set of values.
I’ve been building Indie10k, which is kind of like a “growth gym” for indie founders. The core idea is simple: daily reps compound into momentum. Not theory, not playbooks, not frameworks we abandon after two weeks. Just consistent practice.
That led me to ask: what if indie SaaS builders had their own manifesto?
So I drafted one.
The TenK Manifesto
We are uncovering better ways of reaching $10k MRR as indie founders
by showing up daily, compounding small wins, and helping others do the same.
Through this work we have come to value:
Consistent practice over perfect strategy
Small, shippable reps over grand unstarted plans
Momentum through streaks over bursts of unsustainable effort
Direct customer conversations over secondhand advice
Evidence from action over assumptions from theory
Sharing progress openly over building alone in silence
That is, while there is value in the items on the right,
we value the items on the left more.
How You Can Join
If you’d like to co-author, just leave a suggestion in the Google Doc. If it’s adopted, your name will be added to the Authors section.
If you’d like to sign it, you can add your name, email, and (optional) product link to be listed as a Signatory.
I don’t think this will solve everything. But I do think indie founders deserve something to point to and say, this is how we build.
👉 Would you sign the TenK Manifesto? indie10k.com/manifesto
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