The GMB tool helps businesses. It boosts online visibility, local searches, and customer reach. The best functional feature of GMB is uploading photos and videos. You can upload pictures of your product or service, and the business environment. Any business will say that visuals greatly impact customer decisions. GMB can show off your best business attributes.
This is a how-to guide on adding photos and videos to your Google My Business account. It includes tips for creating a consistent, appealing look. It also covers how to optimise your visuals for maximum impact.
Why are photos and videos important for Google My Business?
Customers usually see your photos and videos first. They are on your Google My Business listing. High-quality images build trust. They engage users more than text. They also help rank in local search results. This drives more traffic to your business or website.
Here are some reasons why photos and videos are important:
- Build Trust: A customer is likely to trust businesses when the images shown are real.
- Increase engagement: A profile with photos gets 42% more requests for directions and 35% more website clicks than one without.
Improve Local SEO: Post fresh photos and videos to Google My Business. It shows Google that your business is active. This can improve your search ranking.
Include photos and videos on Google My Business.
1. If you haven't already, it's now time to enrol in Google My Business.
You must also add a verified Google My Business account. You can upload your photos or videos through it. Worry not if you haven't created an account yet. It's just a matter of following these easy steps:
Visit the Google My Business sign-up page.
Click on "Manage now." Type in your business name. The system will then require the address, service area, and business details.
Verify your business with any of the options available: via phone, email, or postcard.
Only after your business is confirmed can you optimise the profile. That means including photos and videos in the profile.
2. Log in to your Google My Business account.
Adding photos and videos may be done by following these steps:
Go to the Google My Business page.
Log in with a Google account associated with your business.
Choose the business profile you will administer.
3. Click on the Photos tab.
You have just logged into the Google My Business Dashboard.
In the left-hand menu, click on the "Photos" tab.
It will then take you to the page where you can upload pictures and videos.
4. Add images to your Google My Business profile.
Types of Photos to Upload
Google accepts many types of photos for upload. They vary by purpose. Here are the things you will want to add to your business listing:Profile Photo:It is the thumbnail photo your clients will see when they find your business on Google. It should be a clear photo that best represents your brand.
Cover Photo: It is the top large image in your business profile. This is one of the first things that people will notice. So, try to make it look good and relevant to your business.
Interior/Exterior Photos: Show the physical location of your business, inside and out. This will give customers an idea of what to expect when visiting.
Product Photos: Use close-up, well-lit shots with a good background. They will make your products stand out.
Team Photos: Upload pictures of teammates to help them relate to customers.
Import images:
To open, tap the blue + button at the top right.
Choose what type of image you'd like to add cover photo, interior photo, etc.
Choose your images on your computer or device. They should be well lit and high resolution.
Google recommends uploading images at a minimum of 720 x 720 pixels in JPG or PNG format. The maximum size of the file for any image is 5 MB.
5. Upload videos to your Google My Business listing.
Video can show your business in a more dynamic way. It can help future customers learn more about your offerings.
What types of videos should you add?Promotional Videos: These will be short videos that showcase a new product, service, or promotion.
Behind-the-Scenes: Show your customers daily life. Share how you make your products or what your team does.
Customer Testimonials: Record happy customers speaking about their experiences at your business. Self-attesting video reviews build great trust.
Video Uploads
Video upload is not different from photo upload. It is straightforward; follow the steps below.
Tap the "+" icon in the top right corner of the Photos tab.
Click "Video" in the menu.
Select the video you want to upload from your mobile phone.
Videos must not exceed 30 seconds and 100 MB, with no less than 720p.
6. Media Preparation and Optimization
Sort and update all images and videos in the media library. Google My Business categories require this. They ensure that users can quickly find what they want.
Categories for Media
Add pictures under appropriate subheadings like "Products," "Team," "Interior," or "Exterior."
Label every picture or video with a descriptive caption. That would make Google identify your content. It may then boost your local search ranking.
Quality TipsUse quality pictures and videos that appear almost professional.
Your pictures appear bright and are photographed at pleasant angles.
Upload new content in your gallery now and then to keep the customers interested.
7. Google My Business Best Practices: Photos and Videos
To get the most from your visual content, do this next, following best practices:Consistency: All branding, including colours, logos, and designs, must match in your visuals.
Regular Updates: Use photos and videos about new products, services, or events. This proves your business is active and well. Thus, it proves this to Google and to customers.
Stock photos:Use real photographs and videos rather than generic stock photos. People like to see the photos that reflect your business more realistically.
Geotagging Images: Geotag the photo at times to match your business's location. It's really useful for SEO for local businesses.
Conclusion
It would add pictures and videos to the Google My Business account. This is an excellent way to attract more customers and boost local SEO. It can also improve engagement by increasing trust with potential customers. The visuals would show your products, services, and their settings. They would create a lasting impression.
Keep the profile fresh. Categorise your visuals well. Maintain a consistent, real brand image. The steps and best practices above will optimise your Google My Business profile. This will help attract more traffic to your business.
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