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Jay Tuazon
Jay Tuazon

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I wasted 2 weeks on the wrong outreach audience

This post was originally shared on LinkedIn as part of my build-in-public series. I'm Jerome Jay Tuazon, a fractional IT consultant helping Canadian businesses automate their operations through n8n, AI, and modern tooling. This 43-word post covers what I learned recently - I'm expanding it here with more context.


I sent cold emails to trades businesses for 3 months. Roofers, plumbers, electricians, HVAC companies across Western Canada. The reply rate was 0.028 percent. Not 2.8 percent. Zero point zero two eight. I had to do the math three times to believe it.


Want automation like this for your business?

I help Canadian businesses cut manual work and ship faster using n8n workflows, AI tooling, and lean B2B systems.

  • Workflow automation starting at $100
  • Fractional IT consulting for SMBs
  • Canadian-first, async-friendly

Book a free 20-min call at solidnorth.ca or connect with me on LinkedIn.

Building in public. Shipping in Saskatchewan.

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