SoMerch is a software-powered corporate merch platform for distributed teams, combining APIs and integrations with production, fulfillment and delivery across Europe.
SoMerch is building a software-powered way to manage corporate merch across Europe. Alongside production and fulfillment, we build APIs, integrations and automation that connect merch operations with the tools companies already use. On DEV, we share practical lessons from building those systems, including APIs, OAuth, MCP, AI workflows and third-party integrations.
Our stack
We build web applications, public APIs, OAuth integrations and automation workflows around the SoMerch platform. Our infrastructure includes Cloudflare and Nginx, with integrations across platforms such as ChatGPT, Zapier, monday.com, Google Sheets, Canva and other business tools. We also work with MCP, REST APIs, webhooks and AI-assisted workflows.
