Saw another startup wreck their reputation yesterday.
Same mistake every time.
What went wrong
Client reached out last month. Sales wasn't working.
First thing I noticed: blasting cold emails from their main domain. The one customers know. The one on every invoice.
Their inbox placement was garbage.
Worse? Everything ran through one email. Support tickets mixed with prospecting. No walls between anything.
Tracking was nonexistent. Sales guy leaves? All his conversations gone.
The fix
Built it right this time.
Separate domain for prospecting. Main brand stays protected.
Set up proper systems so leads don't vanish.
Their copy was corporate fluff. Sounded like a press release.
Made it conversational.
Why it matters
Tools don't save you.
Foundation does.
Safe infrastructure. Clear systems. Copy that connects.
The unsexy work nobody talks about.
Teams chase tactics. Miss the structure underneath.
Fix that first. Everything else gets easier.
I write about this stuff regularly. SaaS content that actually sounds like a person wrote it.
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