Lexiphoria explores how global brands can thrive in** India through **Indianization, tailoring their messaging, communication, and offerings to resonate with local cultures. Learn strategies for expanding brand presence across India's diverse regions, leveraging precise data and analytics to understand consumer buying behaviors, pricing preferences, and regional tastes, while adopting varied marketing approaches to connect with India's multifaceted markets.
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Indianization: Customizing Global Brands for Success in India
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