I'm Steven, and I spend my days around mortgage lending. One pattern kept coming up, so I decided to build for it.
A lender closes a loan, moves on to the next one, and the client they already helped drifts away. Same for the realtor on the other side of that deal. Nobody sets out to ignore past clients — there's just no simple way to keep track of who to contact, when, and about what.
That's what Homeowner HQ is. I built it for mortgage lenders and the realtors they work with. It takes a past-client book, scores it, and puts the follow-up in one place, so you start with the people who look most likely to need you again instead of guessing through a spreadsheet.
A few details, plain and simple:
- Launching December 4
- Runs on Amazon AWS
- $25 to join and $100 for messaging, $125 total
- There's a free 90-second demo on the Homeowner HQ page that shows the flow
What I learned building it: the hard part wasn't the scoring, it was making the follow-up feel doable — one list, one next step, no hunting across tools.
If you've built for a niche like lending or real estate, what did you get wrong in the first version? I'd rather hear it now than after launch.
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