Real estate operations do not fail because of the prevailing market conditions. More often than others, real estate fails when professionals run million-dollar deals on legacy systems.
The real estate industry is booming at a great pace. With the advancement in technologies and an increase in educated buyers, it is becoming tougher for real estate businesses to manage clients, properties, and deals manually using legacy CRM systems.
This is the main reason why the real estate industry is becoming digital by day.
Today, real estate businesses are readily adopting advanced technologies such as Salesforce to simplify daily operations. Presently, Salesforce is leading the CRM world with over 20% ownership.
Salesforce is a highly adaptable platform that can help real businesses manage leads, track different property sales, and build long-term relationships with clients from a single platform.
What Makes Salesforce a Great CRM for Real Estate?
Multiple CRM tools are available for real estate developers and professionals. However, a good CRM tool is one that can provide the capabilities of real estate lead management, sales automation, pipeline management, and much more.
Salesforce offers the same. The tool allows you to track multiple clients and manage various property listings. Additionally, Salesforce can also help you automate follow-ups and gain insights through reports. These capabilities can help your real estate business make daily operations faster, more organized, and more efficient.
Salesforce offers CRM tools for real estate lead management, sales automation, and client management. However, some generic capabilities of Salesforce fail to provide specialized workflows. Hence, they fail to meet the unique requirements of the real estate industry.
Thankfully, some Salesforce CRMs for real estate are specially developed to meet the unique workflows of the industry.
Top 10 Salesforce CRMs for Real Estate Professionals
Multiple Salesforce CRM tools are available for real estate professionals and developers that offer unique features. However, when it comes to selecting the right CRM tool, the question is not about the number of features but about the fit.
Some tools can help you with tasks related to real estate lead management, while some are experts in handling operations. The top 10 Salesforce CRM tools provided below are designed to support real-world real estate workflows:
1. Envision Sales Cloud Command Center
If you are looking for a tool that can turn your Salesforce CRM for real estate into a real-time decision engine, then Envision Sales Cloud Command Center is the perfect choice for you.
The tool houses ready-to-install dashboards and reports built on native Salesforce objects. Hence, it can easily eliminate setup delays and surface what truly matters for your organization, which is lead quality, deal momentum, and account engagement.
Envision Sales Cloud Command Center is perfect for Designed for modern real estate lead management and real estate pipeline management. It enables your teams to spot stalled opportunities and prioritize high-intent buyers.
Salesforce users have registered that the CRM tool can improve the forecast accuracy by 42%. Command Center allows you to grab opportunities better so that you can forecast even more accurately.
For modern firms looking to achieve real estate sales automation without complexity, this tool is a mirror to Salesforce clarity at scale.
Best Suited For: Mid-to-large real estate brokers, developers, and sales leaders who want AI-ready real estate pipeline management capabilities, with extensive visibility across Salesforce.
2. AscendixRE CRM:
For real estate businesses seeking demand structure and visibility in their commercial operations, AscendixRE CRM is a viable alternative. This Salesforce CRM can strengthen real estate pipeline management tasks and activities. AscendixRE CRM can ideally centralize deals, relationships, and reporting.
So, if your business relies on data-driven forecasting and collaboration, along with long-term account intelligence, AscendixRE CRM is the tool for you.
Best Suited For: Commercial real estate firms and teams that need data-backed and advanced property sales CRM capabilities, such as deal tracking and forecasting.
Also Read: How to Select the Right Salesforce Sales Cloud Consulting Partner
3. Buildout CRM
Buildout CRM is another reliable Salesforce CRMs for real estate. Buildout CRM brings property marketing to deal management. For real estate brokers and professionals focused on speed and exposure, this tool is quite helpful.
The tool offers multiple Salesforce real estate solutions to support listings, campaigns, and analytics. BuildOut CRM can improve operations using real estate marketing automation for sales-driven teams.
Best Suited For: Agents, brokers, and professionals who want to use real estate marketing automation for property marketing and listing exposure using Salesforce.
4. Propertybase
Propertybase is one of the most popular Salesforce CRM for real estate agents. The tool offers seamless MLS integration and workflow automation. Propertybase can support businesses with real estate client management tasks, such as lead nurturing and transaction tracking.
If you wish to use Salesforce integration for real estate to scale, PropertyBase is the tool for you.
Best Suited For: Real estate professionals who want MLS-driven workflows to gain thorough and extensive client management capabilities in Salesforce.
5. RealE 360 CRM
RealE 360 CRM is a powerful Salesforce CRM for real estate. With the help of RealE 260, you can get a unified view of all your customers, properties, and deals. The tool uses Salesforce Real Estate Cloud services to strengthen your real estate contact management tasks. Moreover, RealE can also help your sales teams improve coordination across multiple touchpoints.
The RealE 360 CRM is ideal to provide a 360-degree visibility for your brokers and developers throughout the entire lifecycle of a property.
Best Suited For: Real estate developers and their teams if they seek to gain a unified view of customers, properties, and transactions on the Salesforce Real Estate Cloud.
6. BReal Estate
Let’s have a look at another realtor CRM software called BReal Estate. This Salesforce CRM for real estate offers simplicity to your developers without having to give up control. For effective real estate lead management, this tool is an ideal option.
The tool helps you with tasks associated with opportunity tracking and reporting. These capabilities of BReal are quite valuable for small to mid-sized teams who are witnessing a growth in their deal volumes.
Best Suited For: Small to mid-sized real estate developers who want a lightweight but effective and reliable Realtor CRM software on Salesforce.
7. Agent Hub Property CRM
If top Salesforce CRM for real estate is concerned, you cannot miss Agent Hub Property CRM. This tool offers dedicated functions to enhance agent productivity and follow-through.
Moreover, the tool is useful as a CRM for property listings. The tool offers functions to manage inquiries, tasks, and communications across the enterprise. Agent Hub is a useful solution to get consistent engagement across leads, listings, and daily sales activities.
Best Suited For: Independent brokers, agents, or professionals, and other fast-moving sales teams in the real estate industry who need help to manage multiple listings and inquiries in a single space.
8. Jungo CRM
Jungo CRM is a top Salesforce CRM for realtors that prioritize relationships and long-term connections. The tool offers great capabilities for real estate client management.
For effective client management, Jungo allows you to organize contacts, touchpoints, and opportunities. These capabilities can help your agents convert normal relationships into stronger connections and high-repeats, thereon providing high referral-driven revenue for your business.
Best Suited For: Real estate developers and professionals who prefer strong relationships over mere interactions, and ideal for firms that heavily rely on referrals and want help with real estate contact management.
9. Apto
For commercial real estate firms that put an emphasis on analysis on using analytics, Apto emerged as a data-centric Salesforce CRM for real estate firms. The Salesforce real estate solutions offered by Apto allow you to strengthen your pipeline management activities.
Apto offers accurate forecasting and real-time performance tracking powers to your agents, brokers, and developers. These capabilities of Apto make it a highly sought-after tool for teams that manage complex portfolios and high-value transactions regularly.
Best Suited For: Commercial real estate firms that deal with complex portfolios and are highly dependent on analytics for real estate pipeline management.
10. REthink CRM
REthink CRM is used as a real estate software by agents for transaction management. The tool can simplify the deal proceeding and execution processes for your business. This Salesforce CRM for real estate helps in improving sales automation and collaboration across all business stakeholders.
If you want to power your agents, brokers, and professionals with clarity, accountability, and structure across all sales and sale-closing processes, you don’t need to think twice about REthink.
Best Suited For: Real estate brokers and teams who want to simplify deal execution using real estate sales automation capabilities on Salesforce.
Final Thoughts: Why is Salesforce the Future of Real Estate CRM?
Salesforce continues to lead the future of real estate CRM with its flexible, scalable, and intelligent solutions. It simplifies lead management, sales automation, and pipeline tracking while unifying data and automating workflows. With proven long-term ROI and the ability to personalize customer experiences, Salesforce empowers real estate professionals to boost productivity, close deals faster, and scale confidently in an increasingly digital industry.
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