I was scrolling LinkedIn last week when a post stopped me cold. It wasn't about AI or the latest framework. It was about why people actually remember anything you write.
People don't remember content because it's comprehensive. They remember it because it changed how they think about something.
For the first year of this blog, I was doing the opposite — covering every angle, every caveat, every edge case in one article. Technically correct. Completely forgettable.
The shift was simple: share observations that help people see familiar challenges in a different way. Not "explain everything about X." But "here's one thing I realized about X that might shift how you see it too."
Three rules I now use for every article:
- One idea, not one topic. Go deep on the idea, ignore the rest.
- Start with the moment, not the concept. The reader follows your process, not your conclusions.
- Write like you're telling a coworker. Not submitting to a journal.
Read the full article on Susiloharjo.
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