11+ Best Open-source Web Analytics, Alternatives to Google Analytics 🚀

Hi Guys,

Today i'm going to start a listicle series of open source tools alternatives to popular software.

The list is basically a mirror of my new website AlternateOSS. It's a directory of open source alternatives to popular software.

Today, i will share about Web analytics tools, alternatives to google analytics. The original list is here https://alternateoss.com/category/web-analytics/open-source/. You can explore the tools there for better navigation 🌟

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Web Analytics focuses on tracking and analyzing website visitor behavior, including page views, traffic sources, user flows, and conversion metrics. It helps businesses understand how users interact with their website, optimize user experience, and improve marketing performance through tools like Google Analytics.

The list below is a curated list of open source only web analytics tools, ranked based on relevancy and feature completeness as a web analytics tool.

1. Matomo

Take control of your website's analytics with a powerful platform that ensures complete data ownership and respects user privacy without compromise

Matomo is a robust web analytics solution designed to give users full control over their data while providing insightful analytics. Unlike traditional platforms, Matomo allows for 100% data ownership, ensuring that all user interactions and metrics are stored securely and privately. Its user-friendly interface simplifies navigation, making it easy for anyone to access the information they need to enhance website performance.

Matomo is best used for

1. E-commerce Websites: Ideal for online stores needing detailed insights into customer behavior.
2. Privacy-Conscious Organizations: Suitable for businesses that prioritize ethical data practices.
3. Content Publishers: Great for blogs and news sites looking to track audience engagement effectively.

Category: Web Analytics

Github (⭐ 19.9k stars) Home page 📑

2. Plausible

Experience a seamless transition to user-friendly analytics that respect privacy rights while delivering essential insights for your website

Plausible is a lightweight and open-source web analytics tool designed to provide clear insights without compromising user privacy. With a focus on simplicity, it allows users to monitor site traffic and key metrics on a single page, eliminating the clutter often associated with traditional analytics platforms. Its cookie-free approach ensures compliance with privacy regulations such as GDPR and CCPA, making it an ideal choice for those prioritizing data protection.

Plausible is best used for

1. Small Business Websites: Perfect for small enterprises needing straightforward analytics without complexity.
2. Privacy-Conscious Organizations: Ideal for businesses that prioritize user privacy in their data collection practices.
3. Marketing Campaign Analysis: Useful for tracking the effectiveness of various marketing initiatives through UTM parameters.

Category: Web Analytics

Github (⭐ 20.5k stars) Home page 📑

3. Umami

Collect and analyze your website data effortlessly while ensuring compliance with privacy laws and maintaining user anonymity

Umami is a straightforward web analytics platform designed to simplify the process of collecting and interpreting web data. It focuses on essential metrics, allowing users to gain insights without the complexity of traditional analytics tools. By prioritizing visitor privacy, Umami ensures that all collected data is anonymized, making it impossible to identify individual users.

Umami is best used for

1. Small Business Analytics: Ideal for small businesses needing simple yet effective web tracking.
2. Privacy-Conscious Websites: Suitable for organizations prioritizing user privacy in their data practices.
3. Self-Hosted Solutions: Great for tech-savvy users looking to maintain full control over their analytics.

Category: Web Analytics

Github (⭐ 22.9k stars) Home page 📑

4. Fathom Analytics

Experience insightful analytics that prioritize user privacy and ease of use without the complexity of traditional tools

Fathom provides a straightforward analytics solution that simplifies tracking website performance while ensuring user privacy. It allows users to set up a single line of code on their website, enabling real-time data collection without the need for extensive technical knowledge. The platform blocks bots and spam traffic, ensuring that only genuine visitor data is captured, which enhances the accuracy of insights.

Fathom Analytics is best used for

1. Website performance analysis: Monitor traffic and user behavior on websites.
2. Campaign tracking: Measure the effectiveness of marketing campaigns.
3. User interaction insights: Understand how users engage with site elements.

Category: Web Analytics

Github (⭐ 7.7k stars) Home page 📑

5. Openpanel

Experience a new standard in data analytics with a solution that prioritizes clarity, affordability, and user privacy while delivering comprehensive insights

Openpanel is an innovative analytics platform designed to provide users with a seamless experience in tracking and understanding their data. By merging the robust capabilities of Mixpanel with the simplicity of Plausible, it offers a unique approach to analytics that emphasizes ease of use without sacrificing depth. Users can access real-time event tracking, allowing them to monitor user interactions as they happen and gain immediate insights into their applications or websites.

Openpanel is best used for

1. Startups and Small Businesses: Ideal for teams needing an affordable yet powerful analytics solution.
2. Mobile App Development: Perfect for developers looking to integrate analytics into their React Native apps.
3. Data-Driven Decision Making: Great for organizations aiming to leverage user insights for strategic improvements.

Category: Web Analytics,Product Analytics

Github (⭐ 3.1k stars) Home page 📑

6. Open Web Analytics

Gain insights into how visitors engage with your websites and applications while maintaining complete control over your data

Open Web Analytics (OWA) is a free, open-source web analytics tool that enables users to track and analyze visitor behavior on their websites and applications. Designed for flexibility, OWA allows you to run the software under your own domain, ensuring that you maintain full ownership of your data. Its customizable framework makes it easy to adapt the tool to meet specific analytical needs.

Open Web Analytics is best used for

1. Website Performance Tracking: Ideal for businesses needing detailed insights into user behavior.
2. Custom Analytics Solutions: Perfect for developers looking to tailor analytics to specific requirements.
3. Privacy-Conscious Organizations: Suitable for those prioritizing data protection and compliance.

Category: Web Analytics

Github (⭐ 2.5k stars) Home page 📑

7. Ackee

Experience a powerful, privacy-focused analytics solution that runs on your own server, ensuring complete control over your data

Ackee is an open-source analytics platform designed for users who value privacy and simplicity. It operates on your own server, allowing you to track website traffic without the use of cookies or unique user identifiers, thereby ensuring data anonymization. The interface is minimalistic and user-friendly, providing essential insights like views, referrers, and visit durations without overwhelming users with unnecessary complexity.

Ackee is best used for

1. Website traffic analysis: Monitor visitor behavior and engagement on personal or business websites.
2. Privacy-conscious analytics: For organizations that prioritize user privacy in their data collection practices.
3. Multi-domain management: Track performance across multiple sites or applications seamlessly.

Category: Web Analytics

Github (⭐ 4.3k stars) Home page 📑

8. Pirsch

Discover a cookie-free, privacy-focused analytics solution designed to provide valuable insights while ensuring compliance with data protection regulations

Pirsch is a web analytics platform that allows users to track website performance without the use of cookies or personal data collection. It offers a straightforward setup process, enabling users to integrate it into their sites quickly with minimal technical expertise. The platform is designed with privacy at its core, ensuring compliance with GDPR, CCPA, and other regulations while providing real-time data on user interactions and website performance.

Pirsch is best used for

1. Website performance monitoring: Analyze traffic patterns and user behavior on websites.
2. Privacy-focused analytics: For organizations prioritizing compliance with data protection laws.
3. Collaborative analytics management: Enable teams to work together on data insights efficiently.

Category: Web Analytics

Github (⭐ 921 stars) Home page 📑

9. Litlyx

Unlock powerful insights into user behavior and website performance while ensuring compliance with data protection regulations

Litlyx is a cutting-edge analytics platform that prioritizes user privacy by offering cookie-less tracking and full GDPR compliance. With a simple setup that requires only a few lines of code, users can quickly start monitoring web analytics, conversion funnels, and custom events without the complexity often associated with traditional tools. The platform is designed for developers and marketers alike, providing robust cybersecurity measures and AI-driven insights to enhance decision-making.

Litlyx is best used for

1. Web performance tracking: Monitor and analyze website traffic and user behavior.
2. Conversion optimization: Identify and enhance conversion funnels for better results.
3. Privacy-focused analytics: For organizations committed to protecting user data.

Category: Web Analytics

Github (⭐ 768 stars) Home page 📑

10. Offen

Experience insightful web analytics that prioritize user privacy and compliance while providing actionable data for decision-making

Offen is an innovative analytics tool designed to help businesses track user interactions without compromising privacy. By utilizing a cookie-less approach, it ensures compliance with regulations like GDPR while offering a clear and intuitive interface for monitoring website performance. Users can quickly set up tracking with minimal technical knowledge, enabling them to focus on analyzing data rather than managing complex configurations.

Offen is best used for

1. Website performance monitoring: Analyze user behavior and traffic patterns effectively.
2. Privacy-centric analytics: Ideal for organizations focusing on user data protection.
3. Collaborative data analysis: Enable teams to work together on insights and strategies.

Category: Web Analytics

Github (⭐ 877 stars) Home page 📑

11. Posthog

Unlock insights and enhance your product development with a comprehensive suite of analytics tools designed to empower teams in understanding user behavior and driving growth

PostHog is a powerful platform designed for product analytics, enabling teams to analyze user behavior through features like funnels, session replays, and retention tracking. It provides a cohesive environment for capturing and interpreting data, allowing businesses to make informed decisions based on user interactions and trends. With its open-source foundation, PostHog offers flexibility and adaptability for various product needs.

Posthog is best used for

1. Startup Growth: Ideal for early-stage companies needing robust analytics without high costs.
2. Feature Development: Use feature flags to test new functionalities safely.
3. User Feedback Collection: Conduct in-app surveys to understand user needs better.

Category: Product Analytics, Web Analytics

Github (⭐ 22.0k stars) Home page 📑

12. Countly

Unlock valuable insights into user behavior across your digital products while ensuring data privacy and compliance with regulations

Countly is a versatile product analytics solution designed to track and analyze user interactions across mobile, web, and desktop applications. By providing detailed insights into user journeys, Countly helps businesses understand how users engage with their products from acquisition to advocacy. Its privacy-centric approach ensures that all data is collected ethically, allowing organizations to comply with regulations such as GDPR while still gaining actionable insights.

Countly is best used for

1. User Engagement Strategies: Useful for marketing teams looking to enhance user retention through targeted notifications.
2. Mobile App Development: Ideal for developers seeking detailed insights into app performance and user engagement.
3. Product Improvement Initiatives: Great for product managers aiming to prioritize features based on user feedback and behavior.

Category: Product Analytics, Web Analytics

Github (⭐ 5.6k stars) Home page 📑

13. Aptabase

Aptabase offers seamless data collection and insightful analytics while ensuring complete user anonymity and compliance with privacy regulations

Aptabase is an innovative analytics platform that provides an open-source alternative to traditional tracking tools like Google Firebase Analytics. It enables developers to implement analytics quickly, creating a visually appealing dashboard in seconds. By focusing on anonymized data collection, Aptabase enhances privacy and reduces compliance burdens.

Aptabase is best used for

1. Mobile App Development: Ideal for developers seeking simple yet effective analytics solutions.
2. Privacy-Conscious Projects: Perfect for organizations prioritizing user data protection.
3. Startup Growth: Suitable for startups needing scalable analytics without upfront costs.

Category: Product Analytics, Web Analytics

Github (⭐ 959 stars) Home page 📑

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Do you know other open source web analytics tools worth mentioning here? Don't hesitate to submit it in the comment. I might also list it to AlternateOSS for free.

Thanks. Hope the list helps. Stay tune next week 🚀