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# branding

The strategy and design of cohesive brand identities

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Humanizing B2B Brands: Building Trust in a Crowded Market
ninadpathak profile

Humanizing B2B Brands: Building Trust in a Crowded Market

#branding #b2b #psychology
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4 min read
The Halo Effect: When Beautiful Branding Hides a Broken Product
ninadpathak profile

The Halo Effect: When Beautiful Branding Hides a Broken Product

#design #psychology #branding
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4 min read
The Halo Effect: When Beautiful Branding Hides a Broken Product
ninadpathak profile

The Halo Effect: When Beautiful Branding Hides a Broken Product

#design #psychology #branding
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4 min read
Freelance Designer Proposal Example: How to Close High-Ticket Branding Deals
hypertools profile

Freelance Designer Proposal Example: How to Close High-Ticket Branding Deals

#freelancing #webdesign #branding #sales
1
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6 min read
The Same Dessert, Two Very Different Reactions: A Lesson in Positioning
evoleinik profile

The Same Dessert, Two Very Different Reactions: A Lesson in Positioning

#marketing #branding #storytelling #startup
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1 min read
The Mere Exposure Effect: Why Familiarity Breeds Trust
ninadpathak profile

The Mere Exposure Effect: Why Familiarity Breeds Trust

#psychology #branding #marketing
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5 min read
Refactoring Our Identity: Why We Deprecated Our Old Brand to Launch v2.0
joel_andres profile

Refactoring Our Identity: Why We Deprecated Our Old Brand to Launch v2.0

#startup #branding #career #webdev
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2 min read
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