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Digital Advertising & Planning Explained: Part 1

Digital Advertising: Everywhere You Look!

Are you overwhelmed by the ads in your Google account, Facebook, Spotify, and beyond? You’re not alone! Digital Advertising is everywhere. This article explores the key types of digital ads, from mobile to social to email and search, as well as why businesses need these ads to thrive.

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In our digital lives, ads are as ever-present as in Maniac, the Netflix series where characters encounter ads tailored to their preferences. Similarly, today’s ads flood our screens, interrupt our podcasts, and embed themselves in our favorite apps, websites, and inboxes. Most of the free content online is actually ad-supported, meaning we pay with our attention and data.

What Is Digital Advertising?

Digital Advertising is a strategy that promotes content through various channels like social media, blogs, and email, relying on digital rather than traditional, tangible mediums. It includes all forms of online marketing, from influencer promotions and mobile ads to social media campaigns.

Types of Digital Advertising

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Digital ads fall into several main categories:

  • Influencer Advertising: A modern twist on celebrity endorsements, with influencers like the Kardashians promoting products to large online audiences.

  • Mobile Advertising: Ads on mobile devices, including in-app banners and SMS messages.

  • Search Engine Advertising: Text ads that appear on search engine results based on user queries.

  • Social Media Advertising: Ads that blend into social media feeds, combining images, videos, and text.

  • Email Advertising: Promotions sent via email, often to sell products or share offers.

  • Display/Video Advertising: Banner or video ads embedded within websites or mobile apps.

The Evolution of Digital Advertising

Digital ads began in 1994 with banner ads on Wired Magazine’s site. Innovations like ad servers, search ads, and paid ad platforms (like Google Ads) followed, with ongoing advancements in targeted content, social media, and behavioral advertising. Today, the industry is a cornerstone of modern marketing strategies.

Why Do Businesses Need Digital Advertising?

With people increasingly glued to digital platforms, businesses need to grab their attention. The prevalence of mobile devices and the ubiquity of online browsing mean that digital advertising is crucial. Whether through social media or email, effective digital strategies help businesses engage audiences, enhance brand visibility, and drive sales.

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