OTT has reinvented the way content is both consumed and delivered, It is a game changer to content creators across the board—not just the big players but even small, niche creators aiming at a particular niche. It enables personalization like never before, allowing advertisers to match ads to user in a way that keeps both users and advertisers happy. Machine learning and artificial intelligence promise to further refine these capabilities.
And AWS offers the tools, infrastructure spread and innovation muscle they need to roll out sophisticated products and services, quickly, scalably, and cost-effectively.
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