August 2021 Update: Here is part 2 of this post that gets into full detail on DevRel KPIs: youtube.com/watch?v=KrqfqyN2FTs
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I love this @tessamero! It's so fun to measure all the things related to DevRel. My personal hard lesson learned is that I find it valuable to separate out the data available for me to reflect on from the metric I'm communicating to the business to celebrate (and justify) the team's work.
I go through a few options in a recent talk at ATO: mbbroberg.fun/talks/#all-things-open
Happy measuring everybody 👋
This is great, but what about companies that already have most of that being measured from their marketing team? Then what is left for DevRel to measure? :-) (In addition to items listed in the original post above).
May I include your information and mention you as a contributor in the post?
thanks for sharing Tessa. Definitely an interesting topic and a very tricky one to get right. I'd be interested in reading a follow-up as to how some of the KPIs can be measured as it isn't always an easy thing to do like looking at GA for a website, other things are trickier.
It's a really difficult area to measure and with GA, it depends if you have a marketing team that manages that. Or if they can separate the non-developer's pages analytics from the developer portal's analytics. If you have an option for self-service, how do we know if these new users came from DevRel's advocating/awareness/reach over time?
The REAL KPIs cannot be measured over time, but that isn't an option for most teams as the higher level people need to see data and tie it to the change in users/revenue in some way. I do know that getting rid of DevRel causes numbers to decrease over a period of time (which is where we want to avoid happening for any of us, which is one of the inspirations behind this post).
yep that's part of the struggle :)
Thanks @tessamero -- we're defining ours across all our open source projects....the question I am posing is how do we filter to the ones that most matter? Do you have a sense of how to find the 80/20 (I'm sure it is situational, but any feel?)
The one's who matter most? What is your payment structure? Is it a free OSS project? Do you have contributors that make up most of your community? Is it a subscription payment? Also, check out Matt Broberg's slidedeck he posted above in the comments that includes how they measure success for their open source project!
Thanks for this article Tessa. Given the strange times we are in during this COVID-19 phase, I'd be interested in learning about the modifications in KPIs reflecting the post COVID-19 world. Keep sharing
Thanks for this comment. I haven't visited this post in awhile. There will be a Part 2 coming up soon once I put it together! I have a lot to say and share with others based on the experience since this post. :)
If anyone would like an update, I've done a lot of research and studying on DevRel KPIs in the last 2 years and sharing my knowledge here:
youtube.com/watch?v=KrqfqyN2FTs