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OKR & Goal Setting Kit: OKR Goal-Setting Kit

OKR Goal-Setting Kit

A complete OKR (Objectives and Key Results) system with cascading goal templates, scoring rubrics, alignment matrices, and review cadence guides. Designed for product teams adopting OKRs for the first time or improving an existing practice.

Key Features

  • Cascading OKR Templates — Company, team, and individual goal alignment
  • Scoring Rubric — Standardized 0.0-1.0 scoring with calibration guidance
  • Alignment Matrix — Visual mapping showing how team OKRs ladder to company objectives
  • Weekly Check-in Template — Lightweight progress tracking format
  • Quarterly Review Framework — Structured grading and reflection process
  • Common Pitfalls Guide — Anti-patterns with fixes based on real adoption failures

What's Included

File Purpose
src/okr_goal_setting_kit/core.py OKR scoring and tracking utilities
src/okr_goal_setting_kit/utils.py Helper functions for OKR calculations
templates/company-okrs.md Company-level OKR template
templates/team-okrs.md Team-level OKR template with alignment
templates/individual-okrs.md Individual contributor OKR template
templates/alignment-matrix.md Cross-team alignment visualization
templates/weekly-checkin.md Weekly OKR progress check-in
templates/quarterly-review.md End-of-quarter scoring and retrospective
docs/overview.md OKR methodology and adoption playbook
config.example.yaml Cadence, scoring thresholds, and review dates

Quick Start

  1. Read docs/overview.md for methodology foundations
  2. Draft company OKRs using templates/company-okrs.md (3-5 objectives max)
  3. Have each team draft their OKRs using templates/team-okrs.md, linking to company objectives
  4. Validate alignment with templates/alignment-matrix.md
  5. Begin weekly check-ins using templates/weekly-checkin.md

Template Examples

Company OKR

OBJECTIVE 1: Become the market leader in SMB onboarding
  Owner: VP Product
  Timeline: Q3 2026

  KR 1.1: Increase trial-to-paid conversion from 12% to 20%
    Metric Source: Billing system
    Baseline: 12% (Q2 average)
    Target: 20%
    Current: ___

  KR 1.2: Reduce time-to-first-value from 4 days to 1 day
    Metric Source: Product analytics
    Baseline: 4.2 days
    Target: 1.0 day
    Current: ___

  KR 1.3: Achieve NPS of 50+ among new users (first 30 days)
    Metric Source: In-app survey
    Baseline: 32
    Target: 50
    Current: ___
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Alignment Matrix

Company Objective          | Product Team        | Engineering Team    | Marketing Team
---------------------------|---------------------|---------------------|-------------------
Market leader in SMB       | KR: Conversion 20%  | KR: Page load <2s   | KR: 5,000 signups
                           | KR: TTFV 1 day      | KR: 99.9% uptime   | KR: CAC < $40
Expand to enterprise       | KR: 3 enterprise     | KR: SSO + SCIM     | KR: 10 case studies
                           |     design partners  | KR: SOC 2 audit    |
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OKR Scoring Rubric

Score   | Meaning           | Interpretation
--------|-------------------|------------------------------------------
0.0     | No progress       | Did not start or completely missed
0.1-0.3 | Below expectations| Significant miss — investigate root cause
0.4-0.6 | Partial delivery  | Made progress but did not hit the mark
0.7     | Target zone       | Delivered what was expected (sweet spot)
0.8-0.9 | Exceeded          | Strong outperformance
1.0     | Extraordinary     | Moonshot achieved — was the goal ambitious enough?

Ideal average score across all OKRs: 0.6-0.7
If scoring 1.0 consistently: goals are not ambitious enough
If scoring <0.3 consistently: goals are unrealistic or poorly supported
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Weekly Check-in Format

OKR WEEKLY CHECK-IN — Week of YYYY-MM-DD
Team: [Team Name]

Objective 1: [Title]
  KR 1.1: [description]
    Progress: [X%] | Confidence: ON TRACK / AT RISK / OFF TRACK
    Update: [1-2 sentences on what changed this week]
  KR 1.2: [description]
    Progress: [X%] | Confidence: ON TRACK / AT RISK / OFF TRACK
    Update: [1-2 sentences]

Blockers: [anything preventing progress]
Help Needed: [specific asks]
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Usage Guide

  1. Draft Phase (2 weeks before quarter): Leadership drafts 3-5 company objectives. Share broadly for feedback.
  2. Alignment Phase (1 week before quarter): Teams draft OKRs that ladder up. Cross-team review to catch conflicts and dependencies.
  3. Execution Phase (during quarter): Weekly check-ins to update confidence levels. Monthly progress reviews with stakeholders.
  4. Scoring Phase (end of quarter): Score every KR on the 0.0-1.0 scale. Run the retrospective. Draft next quarter's OKRs.

Best Practices

  • 3-5 objectives max per level — more than 5 means nothing is truly prioritized
  • Key Results are outcomes, not tasks — "Launch feature X" is a task; "Increase activation by 15%" is a KR
  • Aim for 0.7 scores — if you hit 1.0 on everything, your targets are not ambitious enough
  • Separate OKRs from performance reviews — if OKRs drive compensation, people will sandbag targets
  • Public by default — every OKR should be visible to the entire company for alignment
  • Weekly confidence scoring — rate each KR as on-track / at-risk / off-track to catch problems early

This is 1 of 11 resources in the PM Toolkit Pro toolkit. Get the complete [OKR & Goal Setting Kit] with all files, templates, and documentation for $19.

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